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Direct Marketing Association
The association known as the oldest and largest trade association for the direct, database and interactive marketing fields.
www.the-dma.org
The American Marketing Association (AMA)
The leading academic association and publisher of Journal of Marketing, Journal of Marketing Research and other journals.
www.marketingpower.com
Federation of European Direct Marketing (FEDMA)
FEDMA is the single voice of the European direct marketing industry. Its national members are direct marketing associations (DMAs) representing users, service providers and media/carriers of direct marketing.
www.fedma.org
white papers
The Ever Shifting Bull’s Eye
By Peter Nyberg, President and Founder of ingage
Tips for avoiding the “hit-or-miss” factor of targeted direct marketing campaigns and generating the leads that will help you achieve your business goals.
Source: Direct Marketing Association
Our Data is a Mess! How to Clean up Your Marketing Database
By Bernice Grossman & Ruth P. Stevens
Source: Direct Marketing Association
Outsourcing your Marketing Database: A “Request for Information” is the First Step
By Bernice Grossman & Ruth P. Stevens
Source: The Direct Marketing Association
industry events
24th Annual ACCM Conference
“The Largest Conference for Catalog, Internet and Multichannel Merchants”
May 21 - 23, Boston Convention and Exhibit Center
Boston, Massachussets
DMDays New York Conference and Expo*
“New York’s Premier Event for Marketers”
June 19-21, 2007, Jacob K. Javits Convention Center
New York, New York
DMA07 Conference & Exhibition*
“The World’s Largest Event for Marketers for inspiration, education and innovation!”
October 13-18, 2007, McCormick Place West
Chicago, Illinois
* American Name Services will be Exhibiting at these events
newsletter
Coming soon!
